Marketing individual assinment Essay Example | Topics and Well Written Essays - 1500 words

Marketing individual assinment - Essay Example From a scan of various internet and other sources, the worldwide toothpaste industry is comprised by thousands of formulations and hundreds of brands. According to Oligopoly Watch, in the year 2000, the toothpaste industry in the U.S. alone was worth USD 1.3 billion with two leading brands owning sixty percent of the market. As in most industries, the toothpaste industry necessarily conducts market segmentation activities in order to provide focus for production, sales and marketing programs that will target specific market segments. Market segmentation helps ensure high returns for production, marketing and sales expenditures. The process of market segmentation identifies parts or portions of the market that can be differentiated from one another. Within a segment, members are supposed to have the same characteristics, which are different from the characteristics of members in other segments. With the identification of these characteristics, marketers are able to better satisfy the needs of prospective customers. Since different customers may have different needs, it is not always possible to satisfy all customers by treating them in the same way (NetMBA 2007). As part of the bigger oral care business, the toothpaste industry segments the market both in terms of mass marketing and target marketing. Simplified formulations are marketed as regular, as against special, toothpaste to serve the mass market, treating the market as a homogenous group which appreciates anyway, a teeth cleaning paste. This is the reason why almost all brands have a 'regular' formulation. Through mass marketing, economies of scale are realized because products which appeal to a mass market results in savings from mass production, mass distribution and mass communication (NetMBA 2007). Toothpaste manufacturers also employ target marketing, which is the reason for the wide variety of formulations for the products they carry. They recognize the diversity of customers and do not need to please everybody with the same offering. Consumer markets are segmented according to geographic, demographic, psychographic, and behavioral characteristics of consumers. Some geographic variables are region, continent, country, state, neighborhood, size of metropolitan area, population density, climate and other variables (NetMBA 2007). Toothpaste manufacturers with international operations use geographic segmentation in developing formulations with local appeal as well as marketing and sales programs that will be appreciated by the target segment. In 2000, although Colgate was the market leader in India, it faced stiff competition from Hindustan Unilever and low-priced regional competitors like Anchor Healthcare and Ajanta India. To combat their low-priced competitors, Colgate revita lized its Colgate-Cibaca brand and Hindustan Unilever, its Aim brand. Colgate-Cibaca, which is not a brand that is marketed internationally, effectively garnered the top position in the low-price segment in India (Comstrat 2006). Demographic segmentation variables include age, gender, family size, family lifecycle, generation, income, occupation, education, ethnicity, nationality, religion, social class (NetMBA 2007). In terms of

Project Keep Placement Stabilization Research Paper

Project Keep Placement Stabilization - Research Paper Example Due to the nature of this intervention, the statistical collection of data and facts associated with child abuse and neglect becomes difficult. To determine how much it would cost to resolve it through the various stages of the model that could be required. The well-being of the child is important. Although when parents usually the women take in alcohol and seems not to be abusive and not dependent or addicted to drinking. It is still possible the conditions under which she drinks may still put the child welfare at risk. A child welfare worker should be concerned about the nature of parent exposure to alcohol and drug use. As noted by The American Psychological Association, Diagnostic and Statistical Manual of Mental Disorders, 4th Edition, Text Revision (DSM-IV/DSM-IV-TR) that a woman should not take in more than seven drinks within a week or three drinks at a time. Child safety is an important issue in our society and factors that may bring about polluting or exposing the child welfare at risk are not lightly taken. Children are meant to be around adult so as to caution and comfort them in their growing years. Children are good observers and adult should be more caution what they do in their presence. This is part of protecting child welfare. But more often than not, parents or adults under the influence of alcohol and drug might not be able to control their misbehavior triggered from substance use and this usually has a lifespan effect on children. Significantly, the child welfare worker should be more concerned with the case of child neglect and abuse by identifying the factors of drug abuse and alcohol exposure. Child welfare worker should be able to support parent influenced by these factors to obtain adequate treatment in the understanding of the recovery concept in the view of child safety.