Robert Louis Stevensons Dr. Jekyll and Mr. Hyde Essay

How does Robert Louis Stevenson create a notion of good and evil in the strange case of Dr Jekyll and Mr Hyde The Strange Case of Dr. Jekyll and Mr. Hyde was published in 1886 and was written after a dream Robert Louis Stevenson had. The story is mainly a horror but has an element of mystery throughout it. It is a powerful story with a hidden philosophical outlook on life and society. The story has one main theme running through it and other smaller ones that can only be found by reading between the lines. The main theme is that of a duality in humans, that we all have hidden extremes in us, extreme evil and extreme good. Robert Louis Stevenson focuses on the Extreme evil in this story. The story is set in Victorian†¦show more content†¦The story is also about contrast between good and evil, and Stevenson brings this into the story by his narrative. His narrative creates this notion of good and evil by telling the story from both perspectives, good and evil. The good being Mr. Utterson and Dr. Jekyll and the evil Mr. Hyde. By doing this the story also sounds more plausible, in that the story isn’t one sided, for if it had being one sided it would more an opinion than a story. With the story told from good and evil people’s views we find it easier to believe and it sounds less biased. The narrative in the opening chapter, Story of the Door, is told by a Mr Utterson, we are given a description of Mr. Utterson, ‘Mr. Utterson was a man of rugged countenance, that was never lighted by a smile’, he is also ‘lean, long dusty, dreary and yet somehow loveable.’ We are also given a piece of information that is quite significant to the story, we are told that Mr. Utterson does not judge other people, instead, ‘I would let my bother go to the devil in his own ways,’ this is not to say he does not care, but that he will not judge others instead let them go about things in their own way and how they wantShow MoreRelated Robert Louis Stevenson’s The Strange Case of Dr Jekyll and Mr Hyde2544 Words   |  11 Pagesâ€Å"The Strange Case of Dr Jekyll and Mr Hyde† is a gothic horror novella written by Robert Louis Stevenson in the Victorian era. The novella follows a well-respected doctor - Henry Jekyll - and his struggle between good and evil when he takes a potion and becomes Mr Hyde. Robert Louis Stevenson - the author of the novella â€Å"The Strange Case of Dr Jekyll and Mr Hyde†- was born in Edinburgh in 1850 and died at the young age of forty-four. He wrote the book in 1886. As a child he was very closeRead MoreRobert Louis Stevensons Dr. Jekyll and Mr. Hyde2662 Words   |  11 PagesRobert Louis Stevenson, the author of this novella has written it very cleverly, with certain techniques used that have a greater impact on the reader and ones that make it more than just any thriller/shocker. Every novella has a purpose to it and so does this story, the purpose of this novella has been made to narrative the reader and it is quite clearly reflecting the genre of the thriller/shocker. As well as this the novella has been made as a shilling shocker which depends on sensationalism andRead MoreThe Case Of Dr. Jekyll And Mr. Hyde1052 Words   |  5 Pagescriticized in Robert Louis Stevenson’s Strange Case of Dr. Jekyll and Mr. Hyde. Apart from being an exceptional Gothic work, Stevenson’s novella is an excellent critique of the hypocrisy that dominated the Victorian era. In his novella, Strange Case of Dr. Jekyll and Mr. Hyde, Robert Louis Stevenson uses the ch aracters of Dr. Jekyll and Mr. Hyde to expose the double standards and moral pretensions that governed Victorian society. Dr. Jekyll, the protagonist in Stevenson’s Strange Case of Dr. Jekyll and MrRead MoreAnalysis Of The Book Where Dr. Jekyll 1163 Words   |  5 PagesBrodie and Dr. Knox were both from Edinburgh and both lived â€Å"double-lives†, this undoubtedly had a major impact upon Stevenson’s imagination and later his writings. (Stefan 5) â€Å"While growing up Stevenson had a friend and the son of Sir James Simpson, the developer of medical anesthesia, the two friends would â€Å"experiment† with chloroform, for the enjoyment of it.† (Stefan 5) This experimenting carries a familiarity with it that would later be found in the character of Dr. Jekyll in Stevenson’s novel,Read MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1675 Words   |  7 PagesThe Strange Case of Dr. Jekyll and Mr. Hyde Essay Robert Louis Stevenson’s novella, â€Å"The Strange Case of Dr. Jekyll and Mr. Hyde,† is a type of Gothic literature. In the beginning of the story when Stevenson is describing the lawyer, one â€Å"Mr. Utterson,† the mood is a bit dull. At first glance the reader may think that this story would be a bit boring and drab. Stevenson’s story is far from being another dull piece of British English literature. The setting and mood of this novella are more complexRead MoreGrendel Essay761 Words   |  4 PagesDuality of Good and Evil Robert Louis Stevenson, a famous Scottish writer, once said, â€Å"All human beings are commingled out of good and evil.† Not one person is completely good or evil; everyone possesses both characteristics. In the literary pieces of John Gardner’s, â€Å"Grendel,† unknown author of, â€Å"Beowulf,† and Robert Louis Stevenson’s, â€Å"Dr. Jekyll and Mr. Hyde,† the characters are portrayed as having both qualities of good and evil, proving there to be a duality of decency/immorality, righteousness/depravityRead MoreRobert Louis Stevenson Influences1344 Words   |  6 PagesExternal Influences on Stevenson’s Writings â€Å"The Strange Case of Dr. Jekyll and Mr. Hyde† by Robert Louis Stevenson was a familiar title to me and prior to reading it I believed I was well versed about the story. I knew that Dr. Jekyll was an intelligent man who experimented with the idea of creating a more powerful version of him that would release his deepest inhibitions. In addition, I believed that the people of the town were not fully aware of Mr. Hyde, only that there was a monsterRead MoreThe Duality of Man in Literary Works and Critical Essays1580 Words   |  7 Pagesand laymen have been fascinated with the study since then. Robert Louis Stevenson is one of the more notable authors to write about dual personalities with his short story, â€Å"Markheim,† and the novella, †The Strange Case of Dr. Jekyll and Mr. Hyde.† The latter of these two stories has inspired the study of multiple personalities more than any other work of fiction, and perhaps any work of nonfiction. According to Anne Stiles, â€Å"[Stevenson’s wife] traces her spouses’ interest in dual personality to aRead MoreDr. Jekyll And Mr. Hyde1019 Words   |  5 PagesDr. Jekyll and Mary Reilly Robert Louis Stevenson established himself as one of the masters of adventure novels in English literature. His skills as a suspenseful storyteller can be seen in his 1886 novel The Strange Case of Dr. Jekyll and Mr. Hyde. Stevenson tells the story of the Dr. Jekyll and his murderous alter ego Mr. Hyde, through the eyes of Dr. Jekyll’s lawyer Mr. Utterson. Valerie Martin’s Mary Reilly tells the story of Jekyll and Hyde, but through a very different set of eyes. Martin’sRead More Analysis of The Strange Case of Dr. Jekyll and Mr. Hyde by Robert Louis Stevenson2888 Words   |  12 PagesAnalysis of The Strange Case of Dr. Jekyll and Mr. Hyde by Robert Louis Stevenson In an attempt to consider the duality tale, one narrative inevitably finds its way to the top of the heap as the supreme archetype: Robert Louis Stevenson’s The Strange Case of Dr. Jekyll and Mr. Hyde. Immense disagreement permeates the pages of literary criticism relevant to the meaning of the story. Yet, for all of the wrangling focused on the psychology, morality, spirituality, and sociality of the story, it

Analysis Of The Movie The Film Essay - 1867 Words

13th was a very interesting and thought-provoking movie that really opened my eyes to the reality of the history of black people in this nation, the justice system, and how politicians and people in power have systematically oppressed black people and people of color for hundreds of years. The movie, along with ISS 210 really allowed me really understand the circumstances that have led to the United States having 5% of the worlds populations, yet housing 25% of the worlds prisoners, of which a disproportional number are people of color. We live in a country where the laws and customs of systematically oppressing black people are so deep-rooted and engrained in our history to a point where reform is an extremely difficult task. But it is important to remember that our current situation is the result of the choices that our ancestor’s made, or in some cases, the choices that were made for them. After almost 200 years of slavery in America dating back to the colonial times, the passing of the 13th amendment made it illegal to own slaves. There was one key detail in the amendment that many people don’t think about, and it is that the protection against slavery doesn’t apply to criminals. The Amendment reads, â€Å"Neither slavery nor involuntary servitude, except as a punishment for crime whereof the party shall have been duly convicted, shall exist within the United States, or any place subject to their jurisdiction.† The powerful white people of America took full advantage ofShow MoreRelatedMovie Analysis : Movie Of A Film 2032 Words   |  9 Pagesthe auteur category of films, we went from films having a clear plot, ending, and meaning, to films having endings, plots, and meanings the audience had to actually sit and think about to find to find out what exactly the director was trying to portray. This is caused by directors that are considered auteu rs. These directors wanted their viewers to be able to come up with their own meaning instead of just giving it to them. They want the audience to think as they watch the movie, instead of sittingRead MoreMovie Analysis : Film And Film1109 Words   |  5 PagesEver since I could remember, I have been interesting in films and film memorabilia. It didn’t even have to be like legit props that were used on set of the films either, tie in products tickled my itch also. I vividly remember in 2007, having my mom drive me an hour away just so that I could get my hands on a box of Krusty-O’s that were a 7-11 exclusive cereal to promote The Simpsons Movie. I still have the box sitting on my shelf of important trinkets in my room, next to my Burger King exclusiveRead MoreFilm Analysis : Movie, Film, And Films1706 Words   |  7 PagesBackground As a medium, films act as a very effective medium to share the stories and affecting people’s life. Since ancient times, the stage has been utilized to tell stories. When the motion picture was invented in the 19th century, it instantaneously captivates the world. Films have the power to hypnotize, bringing its viewer to certain realms. With its power to subdue its subject, film becomes a vocal tool to get inside people’s mind. Just like literature, film also creates and promotes culturesRead MoreMovie Analysis : Film Analysis Of The Movie The Help796 Words   |  4 Pagesâ€Å"The Help† Analysis Paper During the 1960’s , americans underwent an era of critical issues in the United States. Throughout this time, the United States was in a stage of racial issues where racism was still openly accepted of society. The struggle by African-Americans to achieve rights equal to those that white people received was also known as the Civil Rights Movement. That included having an opportunity in employment, voting rights, having access to public facilities, education andRead MoreFilm Analysis : Movie Of A Film 1233 Words   |  5 PagesFor anyone who has ever watched a film is a critic in some form. They judge various aspects based on personal feelings or attitudes, then state them for anybody to hear. I, the writer, am guilty of this type of film analysis. I based my ‘review’ of a film solely on how I felt the narrative evolved or how well the acting was done. I never considered why the rhetor of film choose certain details or what might have influenced the rhe tor in the first place. However, through this course I was exposedRead MoreMovie Analysis : Film And Film870 Words   |  4 Pagesthe storylines of films and helps categorise them in order to be identified when people come to look for a film to maybe help determine whether you are going to like the film or not. Genre can set scenes in order for us to know what type of film we may be watching e.g.: if you were to be watching a horror film you would have spooky, dull and dark lighting. This would set the scene letting us know that this film will most likely be a horror film. Knowing the type of genre of the film you are watchingRead MoreMovie Analysis : The Movie The Film 2659 Words   |  11 Pagesa decade old. All the youngsters in these educational doldrums had fluffy feathered mullets and strong cockney accents, film locations were churlish high-rise council blocks that surmounted concrete doom in its infrastructure. And a cast of dreadful actors so utterly depressing to look a t you had to wonder where their future in acting ended up. We had to view these insipid films on a geriatric Sony trinitron, snuggled in a cardigan of wood, volume exceedingly loud you could hear a margin of whiteRead MoreAnalysis Of The Movie The Film 1099 Words   |  5 Pagesother videos because it discussed different qualities the city has. I believe that Third Ward is a city where many of its residents are over looked by people in the city next to it, Houston. This video was produced by Andrew Garrison in 2007. In the film the director does an amazing job of highlighting the main problems of Third Ward TX. He also does a good job of highlighting the good things about it. They show the poor part of Texas where they have taken the old houses and renovated them. They madeRead MoreAnalysis Of The Movie The Film 1715 Words   |  7 PagesMichael Hughes Romero (the movie) is a biopic movie released in 1989 American biopic which depicts the life and death of the Salvadoran Archbishop Oscar Romero, who led peaceful protests against a violent military regime and made sure the people knew the truth, even though this ended up costing him his life. He is portrayed in the movie by Raul Julia. Óscar Arnulfo Romero y Galdà ¡mez was born in 1917 and died March 24 1980. Romero was a high ranking member of the Catholic Church, who served asRead MoreMovie Analysis : Film 1250 Words   |  5 PagesThe film I chose to analyze is Need for Speed. This film portrays two different characters who play on opposite sides of morality. One, Dino, is a character who is selfish, lack morals, and is an a-typical jerk. He does not accept consequences, and puts his own needs and wants above anyone else, no matter the ramifications. The other is the character of Toby who is a direct contrast. While Toby may be spurred by justice throughout the film, he is consistently focused his morals, who constantly is

Communication Analysis of Interview

Question: Discuss about theCommunication Analysis of Interview. Answer: Introduction This particular piece of paper has tried to focus on a detailed communication analysis of an interview conducted among two persons. Both of them were discussing on a vital topic that does fast food advertising somehow contribute to the childhood obesity or not. It can be stated that conversation among two people regarding a topic can explore several aspects of a topic and through proper communication analysis these aspects can be find out (Harris Graff, 2012). It is regardless to say that the early days corpulence is one of the grave physical condition concerns that has over the time increased morbidity, mortality and has substantial long-term social as well as economic costs. Therefore, discussion is necessary to conduct among two candidates regarding this topic and based on the conversation, analysis would be made. Main Discussion 1stPerson: Throughout the sphere, communities and governments are struggling with the communal and economic physical condition expenses of over-weight and overweight populations. I believe that sedentary lifestyles, long screen time along with not enough exercise are some of the major reasons and of course food (Graff, Kunkel Mermin, 2012). 2ndPerson: I do agree with you and I have found that portion dimensions have augmented radically. Presently, populace cooks less at homes and consume out more. Apart from that, junk foodstuffs and drinks are cheaper and more willingly obtainable in the public areas and schools than healthy snack foods (Chandon Wansink, 2012). 1stPerson: In my surroundings, I have seen that most of the children are becoming overweight at the early period of their life. Apart from that, it can be stated that fatness has been connected with the augmented number of children as well as teenagers diagnosed with the type-2 diabetes (Cairns, Angus, Hastings Caraher, 2013). I have seen that overweight children are as well more probable to become overweight adults and this is no doubt a severe doubt to the society. 2ndPerson: From many research works, I have learnt that early days corpulence has been branded as one of the most severe community health concerns of the 21st century. Therefore, I must say that the strategy that supports healthy eating habits is strongly desirable. However, the mounting accessibility of foods are high enough in fat, salt and sugar (i.e. it is called junk foods) throughout the globe has made eating healthily a challenge (Boulos et al., 2012). 1stPerson: You know what, I have found that in a new strategy declaration on the position of media on fatness, the American Academy of Pediatrics Council on infrastructure and Media has warned the parents that watching TV does not just create the children more inactive, but at the same time influence their consumption behavior. This in turn has severe consequence for their physical condition (Harris et al., 2013). 2ndPerson: I do agree to your point, as the strategy declaration highlights the facts that the troubles of TV screening go further than endorsing immobility. Apart from that I have found that many studies have exposed that the children who expend long time sitting in front of TV are more probable to eat high-calorie foods, junk foods, soft drink, syrupy sodas and gradually grow up to be flabby adults (Boyland Halford, 2013). 1stPerson: You are absolutely correct and I do agree to your point. You know what; I have seen that much pediatrics, children development experts and the media researchers have thoroughly found out that food advertising largely make a payment towards the early days fatness in a number of ways. This generally takes into account the followings like, Huge time spent inspection TV detracts from time that could be spent in physical activity Eye-catching food advertisements on the televisions supports the children to make unhealthful choice of foods Apart from that, I have seen that the cross-promotion of food products and the television characters encourage the children to purchase as well as consume low-nutrient and high-calorie food products (Bernhardt et al., 2013) Most importantly, I have seen that the research works have suggested that children snack excessively at the time of accessing several types of media and at the same time eat less healthy at the time of watching television particularly 2ndPerson: I would like to add to your point that sugared snacks and soft drinks, cereal and fast food advertisements respectively compromise near about 32%, 31% and 9% of all the marketed advertisements respectively. Therefore, it is easily understood that marketing of junk foods to the target children in the society through commercial and social media has significantly become disastrously effective to the health condition of the children (Chandon Wansink, 2012). Conclusion After the detailed communication among the two persons regarding the role of media and TV advertisement on children obesity it has been found that both of them have serious concern on this topic. Therefore, it is understood that the big food companies and the drink corporations are under huge threat from the heath supporters and parents for bombing children with junk food publicity and complicated advertising methods. However, it is necessary to mention that not only the TV advertising influence the children, they can reach the students in nay ways like through new and constantly evolving the media platforms. In this part, some necessary recommendations are required to make to deal with the addressed condition in the society. Recommendation The fast food companies must clearly define the major terms like unhealthful foodstuff, unhealthful food advertising, children and directed to children Constantly and evidently demonstrate unhealthful foodstuff in sole agreement with the administration and methodical strategies Restricting all unhealthful foodstuff advertising on the TV at the times, when the offspring watch TV mostly, i.e. 6am to 9 am and 4pm to 9pm in weekdays and on weekends and school holidays it is from 5am to 12 pm and 4p.m to 9p.m. (Graff, Kunkel Mermin, 2012) It is required to make sure that compliance is regularly monitored Declare the actual bad effects on the packing of the fast foods, so that the children themselves can determine to consume that food or not (Harris Graff, 2012) References Bernhardt, A. M., Wilking, C., Adachi-Mejia, A. M., Bergamini, E., Marijnissen, J., Sargent, J. D. (2013). How television fast food marketing aimed at children compares with adult advertisements.PLoS One,8(8), e72479. Boulos, R., Vikre, E. K., Oppenheimer, S., Chang, H., Kanarek, R. B. (2012). ObesiTV: how television is influencing the obesity epidemic.Physiology behavior,107(1), 146-153. Boyland, E. J., Halford, J. C. (2013). Television advertising and branding. Effects on eating behaviour and food preferences in children.Appetite,62, 236-241. Cairns, G., Angus, K., Hastings, G., Caraher, M. (2013). Systematic reviews of the evidence on the nature, extent and effects of food marketing to children. A retrospective summary.Appetite,62, 209-215. Chandon, P., Wansink, B. (2012). Does food marketing need to make us fat? A review and solutions.Nutrition reviews,70(10), 571-593. Graff, S., Kunkel, D., Mermin, S. E. (2012). Government can regulate food advertising to children because cognitive research shows that it is inherently misleading.Health Affairs,31(2), 392-398. Harris, J. L., Graff, S. K. (2012). Protecting young people from junk food advertising: implications of psychological research for First Amendment law.American journal of public health,102(2), 214-222. Harris, J. L., Sarda, V., Schwartz, M. B., Brownell, K. D. (2013). Redefining child-directed advertising to reduce unhealthy television food advertising.American Journal of Preventive Medicine,44(4), 358-364.

Marketing Research In Business Environment â€Myassignmenthelp.Com

Question: Discuss About The Marketing Research In Business Environment? Answer: Introduction The technological development has transformed the business environment much drastically. In todays world, the business marketers are much fond of developing the business tactics to gather more customer support and strengthen the competitive edge (Trainor et al. 2014). The adoption of the advanced technologies is one of those suitable strategies that help the companies to gain the competitive advantage. The use of the different wearable and mobile technologies has changed the methods of collecting data. The Big data implementation has contributed to the market research field by gathering the unique types of data. The bigger influence on the traditional marketing has ensured the considerable growth in the market research field. The technological development has created numerous impacts on todays business world (Norman and Verganti 2014). The study would explore the case scenario of ResMarket Pty, the market research firm in Sydney. The company has decided to develop the technological a ctivities to enhance the market knowledge much significantly. It would be much helpful in drawing the attention of the potential clients for securing the competitive edge in this business market. Due to the high costs of the technologies, the company is much skeptical about the future development. Therefore, the study would present the extensive research on the impact of technologies on the marketing research process. Background ResMarket Pty is the market research company based in Sydney. The company gathers the relevant business data and the information of the clients to deliver the high quality products or services. The management identifies that development of new technologies would be much beneficial in gathering extensive research data whereas the market positioning would also be strengthened. However, the high costs of these technologies are the major determinants for creating the skeptical scenario for the company. However, it is even necessary to utilize the advantages of the technological development in the business world (Norman and Verganti 2014). The further study would present the impacts of technologies to eliminate the skeptical behaviour of the company. Changes brought to the marketing research by technological improvement In current time, the business functionalities have undergone a drastic change. Starting from checking e-mails to editing the relevant business presentation, the technological impacts have become much remarkable. According to Salojrvi et al. (2015), the technological changes have been transforming the business world into more efficient and agile. Especially, in terms of market research process, the contribution of the technological assessment is much commendable. The emergence of the Big Data has transformed the way of gathering information. The suitable technologies have been much helpful in carving out new opportunities. On the contrary, it is also much helpful in identifying the underlying pitfalls for obtaining the business intelligence (Norman and Verganti 2014). The following aspects are much influenced by the technological development process. Emergence of Social Media The emergence of the social media platforms like LinkedIn, Twitter, Google+, and Facebook has been expanding the competitive landscape of the market research. The innovative skills of social media are helping the business marketers to yield the unfiltered feedbacks (Chen, Chen and Zhou 2014). In fact, these platforms are much useful to promote brand awareness and establish the reputed position. Moreover, it has improved the establishment of the networks between the people worldwide. Therefore, the business marketers can easily get access to the feedback shared by the target customers. Improvements of the data collection process The continuous development of the new software to collect data is much appreciated. The development of the technologies improved the more relevant method of collecting data rather than using the traditional methods, such as survey, focus group, and interview process (Lucas Jr et al. 2013). The business marketers are able to focus on more targeted group due to the availability of the access to the customers feedback. Enhancements of the data analysis The increasing level of the data streams is enhancing the capability of the data analysis process. The technological development has made the method of analyzing the data in a most appropriate and accurate way. Currie and Seddon (2017) implied that the technological advancements are leading towards more sophistication. For example, many of the organisations use the advanced analytics for retaining the people and improving the loyalty for a longer time. The clear measurement of KPIs is also identified due to the technological advancements. Improvement of the Communication It is notable that the technological improvements have transformed the communicational process in business scenario. The market researchers need to communicate with the business clients more specifically for understanding their demands and requirements. The improvement in the technological tools has increased the communicational transparency due to which they can easily connect with people worldwide (Lichtenthaler and Lichtenthaler 2016). The responses derived from the clients help in understanding the business requirement for the long run. The establishment of the communication transparency is much necessary to gather trust and sustain the business for the longer time. Therefore, the selection of the suitable technological tools is much essential for the business (Norman and Verganti 2014). The measurement and monitoring of these technologies would determine the continuous quality development. Moreover, the technological development has been reducing the time and effort and making t he on time management of the business functionalities. Impact of Big Data on Market Research The technological advancements and the emergence of Big Data have been ensuring the new possibilities across the traditional method of the qualitative-quantitative spectrum. The current market research depends on the unique sample sizes and Big Data has facilitated this concern. Collection of the sample through Big Data is unique and gathered from different sources. It is necessary to mention that the technological advancements have enabled new methodologies through wearable and mobile data collection process (Slater, Mohr and Sengupta 2014). It is quite effective enough in avoiding the over-reliance on self-support and created the positive impact on the industry. The analytics of big data has ensured the high growth areas in the evidence and research market. Conclusion The above analysis provides the insightful ideas about the technological impact on the business scenario. It can be implied that ResMarket Pty can develop the technological by eliminating the skeptical sense. The one time investment on technologies can ascertain the future development of the competitive edge. The innovative skills of social media are helping the business marketers to yield the unfiltered feedbacks. Therefore, the company can connect to the larger number of business clients for business dealings. The changed data analysis process reduces the risks of the data breaching since the company can derive the feedback directly from the clients. The current market research depends on the unique sample sizes and Big Data has facilitated this concern. Collection of the sample through Big Data is unique and gathered from different sources. The impact of Big Data is thus quite appreciable in the market research field. The proper maintenance and ability to handle these technologies determines the durability. Hence, the proper training and development would be require prior to use these technologies in the real life business scenario. References Chen, X., Chen, A.X. and Zhou, K.Z., 2014. Strategic operations, foreign parent control, and differentiation capability building of international joint ventures in an emerging market.Journal of International Marketing,22(3), pp.30-49. Currie, W.L. and Seddon, J.J., 2017. The regulatory, technology and market dark arts trilogyof high frequency trading: a research agenda.Journal of Information Technology,32(2), pp.111-126. Lichtenthaler, U. and Lichtenthaler, U., 2016. Determinants of absorptive capacity: the value of technology and market orientation for external knowledge acquisition.Journal of Business Industrial Marketing,31(5), pp.600-610. Lucas Jr, H.C., Agarwal, R., Clemons, E.K., El Sawy, O.A. and Weber, B., 2013. Impactful Research on Transformational Information Technology: An Opportunity to Inform New auditing.Mis Quarterly,37(2). Norman, D.A. and Verganti, R., 2014. Incremental and radical innovation: Design research vs. technology and meaning change.Design issues,30(1), pp.78-96. Salojrvi, H., Ritala, P., Sainio, L.M. and Saarenketo, S., 2015. Synergistic effect of technology and customer relationship orientations: consequences for market performance.Journal of Business Industrial Economy,30(5), pp.511-520. Slater, S.F., Mohr, J.J. and Sengupta, S., 2014. Radical product innovation capability: Literature review, synthesis, and illustrative research propositions.Journal of Product Innovation Management,31(3), pp.552-566. Trainor, K.J., Andzulis, J.M., Rapp, A. and Agnihotri, R., 2014. Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM.Journal of Business Research,67(6), pp.1201-1208.